Life insurance leads
Life insurance leads from people with a reason to buy now.
Life insurance is bought after a trigger: a child, a mortgage, a marriage, a business loan, a health scare in the family. Our life campaigns reach people at those moments, screen for the facts an agent needs to quote, and deliver as web leads for agents who run appointments or as live transfers for telesales teams.
Recommended format
Web leads for appointment-based agents, live transfers for telesales
Life sales often take a second conversation, so a good callback process matters more than instant contact. Telesales teams that quote on the first call prefer the screened transfer.
Timing: Demand is steady through the year with lifts around the new year and the home-buying season. Campaigns are scoped by state, age range, and coverage goal so your agents see the prospects their carriers fit.
Screening questions written into the specification
These are the questions partners usually approve for life insurance leads. Yours can add, remove, or reword any of them before launch.
- 1Age range and state of residence
- 2Coverage goal: family protection, mortgage, final expenses, or business
- 3Approximate coverage amount of interest
- 4Tobacco use and any major health conditions the prospect volunteers
- 5Whether coverage is already in force
Who buys life insurance leads
- Independent life agents and agencies quoting several carriers
- Mortgage protection teams working with lenders and realtors
- Telesales agencies with licensed agents on the phone
Confirm with your counsel
- State licensing for each state in the campaign
- Consent language for calls and texts
- Carrier rules on health questions asked before an application
We follow the rules you set. Legal responsibility for the sale or the case stays with your licensed team.
Questions about life insurance leads
Pricing is quoted per campaign after a short discussion of your criteria and territory.
Related
Can we target mortgage protection prospects specifically?
Yes. Coverage goal is a screening question, and a campaign can be scoped to recent homebuyers or refinancers in your states.
Do you ask health questions before transfer?
Only the ones you approve. Most partners limit pre-transfer questions to tobacco use and anything the prospect volunteers, leaving underwriting questions to the licensed agent.
Are life leads delivered to one agent?
Exclusivity is set per campaign and written into the specification.
What do life insurance leads cost?
Pricing depends on states, age range, coverage goal, and delivery format. It is quoted after the campaign discussion and recorded before launch.
Other insurance lead generation campaigns
Ready when you are
Tell us what you sell. We will build the campaign that brings buyers to you.
Start with a short application or a message. Either way, the first conversation is about your criteria, not a sales pitch.