MVA leads
MVA leads screened for the facts your intake desk needs first.
A motor vehicle accident case turns on a few facts: was there an injury, was there treatment, who was at fault, and does the person already have a lawyer. Our MVA campaigns ask those questions in the same order every time and deliver the prospect to your intake desk as a live transfer or an inbound call, with the answers recorded.
Recommended format
Live transfers for firms that want screening done first, pay-per-call for staffed intake desks
Intake desks are expensive and the disqualifiers are simple. Screening them before the call reaches your firm keeps the desk on cases worth signing.
Timing: Accident volume is steady with lifts around holidays and bad weather. Campaign hours should cover when injured people call, which is often outside office hours, so plan an after-hours intake path.
Screening questions written into the specification
These are the questions partners usually approve for mva leads. Yours can add, remove, or reword any of them before launch.
- 1Date of the accident within the window you accept
- 2Injury sustained and whether medical treatment was received
- 3Whether the prospect was at fault, as far as they know
- 4Already represented by an attorney or not
- 5State where the accident occurred and state of residence
Who buys mva leads
- Personal injury firms with an intake desk during business hours
- Intake centers signing cases for several firms by state
- Firms scaling into new states with a defined case criteria list
Confirm with your counsel
- State bar advertising and solicitation rules for each state in the campaign
- Rules on intake conducted by non-attorneys and what may be said about the case
- Call recording disclosure and retention aligned with your file policy
We follow the rules you set. Legal responsibility for the sale or the case stays with your licensed team.
Questions about mva leads
Pricing is quoted per campaign after a short discussion of your criteria and territory.
Related
What is a pay-per-call MVA lead?
An inbound call from someone injured in a motor vehicle accident, routed to your intake line, billed when it meets the duration and criteria in your specification, such as not already represented and within your states.
Can we set a minimum injury or treatment requirement?
Yes. Injury and treatment are screening questions, and your criteria decide what qualifies.
Do you exclude people who already have a lawyer?
That is a standard disqualifier. Represented prospects are not transferred or counted.
Which states do you cover for MVA intake?
The states where your firm takes cases. Volume varies by state and is confirmed during the campaign discussion.
Other legal intake lead generation campaigns
Ready when you are
Tell us what you sell. We will build the campaign that brings buyers to you.
Start with a short application or a message. Either way, the first conversation is about your criteria, not a sales pitch.